In tandem with our longtime sister company Buoyancy Digital, Cyber Stampede Digital Media is proud to support the SEO efforts for military history publisher Monroe Publications & its’s World War II Comix imprint.

Click for more information on Monroe Publications

Check out their portfolio of full color World War II Comix, available in digital and print formats.

LAS VEGAS — CyberStampede has announced the soft launch of a new brand and domain, SEOandSEMServices.com.

SEOandSEMServices.com is not only desktop friendly but also mobile responsive to expand on the traditional SEO services CyberStampede offers.

CyberStampede through the years has established itself as a premium source for SEO/SEM and social media support for numerous industries ranging from consumer electronics to not-for-profit organizations to adult entertainment firms based worldwide.

The company offers support for everything social media-related, including online reputation management, for the Twitter, Facebook, Pinterest, YouTube and Instagram platforms. It also provides pay-per-click service and ethical link building support.

CyberStampede currently provides SEO support for adult entertainment clients Playgirl and Solstice Productions’ Men4RentNow.com, as well as the largest LGBT online publication, CyberSocket. The company’s roster of previous clients includes Scores, Private Media Group, Evil Angel and Pink Visual, as well as the Japanese division of Sanyo.

In 2012, the Association of Sites Advocating Child Protection (ASACP) named CyberStampede’s Rodney Thompson the winner of its annual Service Recognition Award for 2012.

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Getting good placement in Google search results can be a matter of life and death for many companies these days. Given that Google is constantly tweaking their search algorithm to improve their search results — and to fend off threats from search rivals like Bing and Apple’s Siri — keeping tabs on how those changes in Google search impact content creators can be a full-time job.

Yet search engine optimization (SEO) has been employed by some website operators to game Google’s search algorithm and increase search results artificially. According to Google’s Matt Cutts in a speech at SXSW transcribed by Search Engine Land’s Barry Schwartz, the search engine giant is working to adjust their search engine to “level the playing field” against site owners that engage in SEO “over optimization.” (Schwartz has also included a partial transcript of the Cutts speech in his blog post.)

The changes to Google’s search engine should be coming soon, and is yet the latest in a number of tweaks and updates Google has made in an attempt to improve search results. One of the more significant updates to Google search came in the form of the Google “Panda” update in April 2011, which sought to minimize the impact of so-called “content farms” that publish huge amounts of marginal content that is heavily SEO-optimized.

Google is also looking to improve so-called “semantic search,” which is being popularized by Apple’s Siri technology. Semantic search is focused on providing immediate facts to a given query rather than presenting a page full of links to sites that provide those answers.

In a recent interview by Amir Efrati with the Wall Street Journal, Google search executive Amit Singhal said that the changes would help Google deliver an improved search experience, rather than the “cross our fingers and hope there’s a Web page out there with the answer” solution that currently exists.

So what are your thoughts on the upcoming update to Google’s search engine? Feel free to add a comment to this blog post or contribute to the discussion on Twitter.

For this Wednesdays article I am giving you a great article I found on ReadWriteWeb.com about SEO for your company’s Facebook page. As we all may have noticed now, social media is becoming more popular and also more so integrated into everyday life. Backlinks can be an important part of SEO but they have to be relevant and useful. When you are linking to your site’s content within Facebook status updates, it should be noted, does not help your SEO directly, since these links include the  “nofollow” attribute, they do not count for search ranking purposes. However the links do create more relevant traffic.

Read the original article at http://www.readwriteweb.com/biz/2011/04/optimize-your-brands-facebook-page-for-search-engines.php

So your company has mastered search engine optimization (SEO) for the brand’s main Website and established a killer social media strategy, both of which are driving hordes of traffic and new business. Way to go. Both are critical to your company’s success online, but have you connected these two very important dots?

If you’re like most major companies, your brand’s Facebook page doesn’t even appear in the first 20 search results for your company on Google, even if your Website does. This is apparently the case for more than 70% of major brands, according to a recent study conducted by SEO services firm BrightEdge.

This is a huge missed opportunity. Although social media may not yet be a significant direct source of revenue, the type of customer engagement it provides is unparalleled. You want people to find your Facebook page and, if appropriate, hit the “Like” button, essentially subscribing themselves to updates and enabling you to keep in touch with them in a way that your Website can’t easily achieve on its own.

Fortunately, optimizing one’s Facebook page for search is pretty simple, and doesn’t require some of the under-the-hood tinkering that standard Website SEO does.

Snag That Vanity URL

Facebook offers brands the opportunity to set up a custom URL (or “username”), which can not only make advertising and word-of-mouth marketing easier (“Check us out at Facebook.com/companyname.”), but also plays a crucial role in SEO.

If you haven’t yet claimed your company’s vanity Facebook URL (you’ll need at least 25 “likes” to be eligible), hop to it. In general, you should go with your company’s name, sticking as close to the original brand as possible.

It’s worth noting that Facebook doesn’t allow dashes or underscore in the vanity URL, so this limits the amount of typical URL keyword trickery you can do. This username cannot be changed, so choose it carefully.

Pay Attention to Your Company’s Name

It may seem obvious, but the name you use in your brand’s Facebook page is really important. Again, sticking to the original brand is important here, as it will help people find you not only via search engines, but on Facebook itself.

You have a little bit of leeway to include keywords in this field but don’t stray too far from the company’s actual name. Don’t worry, there will be other opportunities to get those keywords in.

Fill Out the Company Information, Keywords and All

Facebook gives you three fields to describe your business from a high level: About, Description and General Information. Use them all.

As its smaller size would suggest, the About field is for a shorter, one or two-sentence tagline about your business. Description and General Information give you more space to describe, in concise detail, what the company does. This is an ideal place to include as many relevant keywords as you can.

The more fields under the “Information” tab you can fill out, the better. This will help people find your brand no matter where they’re searching.

Link to It

Let’s not forget that at the heart of Google’s PageRank algorithm still lies the hyperlink. Link to your Facebook page from your main Website and at any other (appropriate) opportunity that arises.

Linking back to your site’s content within Facebook status updates, it should be noted, does not help your SEO directly, since these links include the  “nofollow” attribute, and thus they do not count for search ranking purposes. That said, these links can be a huge source of traffic back to your brand’s site.

Picking the search engine you want to advertise on is often a very difficult choice. Most people will pick by personal preference or by knowledge of current traffic share the search engine holds. Google generally being the most popular. I found after working for a search engine (which I will not name) that most advertisers won’t take into consideration the content networks behind the search engine they’ve chosen. For example the websites I recognize at first glance in the Google platform are:

• Food Network
• Accuweather
• Orkut
• Youtube
• Gizmodo
• Engadget
• AHL
• PC Mag
• Wired
• Fashion TV

Some of these sites may not be the best choice for you however the traffic from Google.com may suffice for you and your business; given the fact that there are 3 Google products in the top 5 most visited sites on the internet Google.com being number one. If you are looking for a specific audience then you may want to look into content advertising. This requires very relevant ads, which means you should have an SEO expert hired. I know from personal experience that the advertisements on the Bing.com content ads system require the utmost relevancy. Some people may be weary of the Microsoft adCenter platform because of the lower share in search engine traffic. Keep in mind that it is a fair playing field and each platform has its pros and cons. The adCenter platform serves ads for the Yahoo search engine as well because of an agreement that was made years ago.

Microsoft also paid $240M for a 1.6% share in Facebook which allows them to sell internet ads for Facebook outside the United States as part of the deal. Bing search also provides all search results on Facebook.com as well, apart from this fact they have quite a reputable content network as well which includes:

• Wall Street Journal
• MSNBC
• Fox Sports
• PC World
• Ebay (Yahoo)

View the Microsoft Content Network

You may also find these article of interest:

Rumors of Microsoft purchasing Adobe
Adobe purchase of Omniture (Formerly owned by Yahoo)
Yahoo-Microsoft Search Deal: The Key Facts
Microsoft buys stake in Facebook
List of acquisitions by Google
Alexa Top 500 Sites on the Web

My intention in this brief article is to have no bias, and hope that all the information provided can help you choose the right advertising tactics for your business. If you have any questions please feel free to email me at my website. Here are the links to the advertising platforms discussed in this article:

Google AdWords

Microsoft adCenter